Men in our society are expected to provide financial support for the family. Most parents spend on higher education for their children so that when they take up a job, a handsome salary would ensure a better standard of living. Most men in the knowledge sectors start their career with a liability of educational loan availed at the time of pursuing their masters program. Some educational institutions also offer credit card at low rates of interest to entice these students. Hence, one set of male employees also take up the additional burden of an outstanding credit card balance when they start their career. The peer pressure in the new economy makes men spend as much as they earn making their savings either insignificant or negative. They are generally on the lookout for signing up additional credit cards or avail personal loans as the friendly banker is always on their beck and call. Vehicle loans are another financial product that is very often seen in their credit portfolio. So all assets that they acquire prior to marriage be it education or vehicles has a matching liability without any concern for savings.

When they usually get married in late twenties or early thirties and have to meet living expenses post-marriage they are ill prepared to face the situation. In the Indian context, financial support is provided to the newly married couple by the in-laws and hence there is some breathing time to get used to the new family obligations. Initially, there is more pressure to own a laptop, car, or a house a decent locality men generally prefer to save for the long term in anticipation of setting up some amount towards the down payment for automobile or house. Typically, the savings plan availed by them would be a Fixed Deposits which is illiquid (as money cannot be withdrawn before the due date). If they opt for Systematic Investment Plan in mutual funds, they are subjected to market risk and the principal amount itself may be vulnerable for loss. Instead of settling for an illiquid fixed deposit or risky mutual funds, it is a wise investment decision to participate in a Group Fund as it earns high returns and carries moderate risk while staying liquid.

As regards the recurring expenditure that needs to be incurred post-marriage, it is only a matter of time before the children would emerge on the scene resulting in additional financial expenses towards their primary education. Annual bonus is a significant component of knowledge workers compensation and this is generally around towards the fag end of the financial year, i.e., March. But the academic year begins around June when a major payment accrues towards children education. Hence, there is a need for saving the bonus judiciously to meet the financial commitments at a later date. Else borrowing should be well timed to meet this annual expenditure. There will not be a proper match of cash inflows and cash outflows making it imperative to save and borrow simultaneously. Generally, personal loans are a serious amount and provided with simple documentation. Hence, the lender perceives higher risk and offers it at exorbitant rates of interest. None of the traditional financial products are competitive to meet the specifications of a knowledge worker. Group Funds are the most appropriate as they provide greater flexibility to save and borrow simultaneously and optimally.